After creating a site you will work on positioning in search engines, you will optimize the natural referencing of a site, and do SEO (Search Engine Optimization)!
How to progress in the natural search results of the Google engine? How to be more and more visible in the SERP (Search Engine Results Page) Google?
In SEO, SEO is said to be “natural”, that is to say, that you do not pay (unlike SEA with Google Ads for example) to appear and position yourself in Google results. This is Google’s algorithm that will rank your site in search results compared to your competitors.
Optimize your natural referencing to progress in the results: it is therefore trying to understand what are the parameters of google’s algorithm and thus try to modify your site as well as the other parameters that surround it.
Write your texts: more than 500 words per web page
For your website to appear in search results, you need to write content on your web pages. Indeed, Google can not reference a site on keywords that you do not write!
You must therefore embark on web writing, optimizing your texts for SEO. The longer and more qualitative your content is, the better it will be referenced. Count more than 500 words per web page, or on average 5 paragraphs of 2 to 3 sentences.
Increase the number of links to your website: Backlinks
You just have to consider that every website that links to your website, for Google it’s a bit like that website giving you a vote. The more votes you receive, the more likely you are to be the chosen one in a Google search. You must therefore multiply backlinks to optimize your SEO.
- Ask your friends to link to your site.
- Ask your partners, suppliers, customers, etc.
- You can also list your site in a few directories related to your activities.
But beware not all incoming links are created equal! You must therefore favor quality links, and think carefully about your new linking strategy. We will see that later.
Create links between your web pages: internal meshing
You must also add internal links on the pages of your website. It involves linking two pages of your website, thanks to a hypertext link.
The internal meshing process allows you not only to improve the natural referencing of your website but also to streamline the navigation of visitors. Indeed, thanks to internal links on your web pages, you will be able to direct Internet users from one page to another of your website.
Be careful, however, not to abuse it! You should use internal links only if your content lends itself to it and is of interest to your visitors.
Create links to quality external sites
You can also direct your users to external sites. These are called outbound links, in other words, a hypertext link on one of your web pages leading to the page of an external website.
Not too much: no need to add too many outbound links on your website. You should favor outbound links to quality external sites. That is to say, referring to websites, related to your activity or the theme of your website.
Write simple texts to read
Write content that is easy to understand, putting yourself in the consumer’s shoes, so that it can be enjoyed to read. You must facilitate the readability of your texts and the understanding of your content so that it is read.
It is not enough to place your professional jargon with technical words in the writing of your web pages. On the contrary, you need to clearly explain what you offer your customers with simple phrases and words. This will make them want to read your content, visit your website, to finally buy your products.
Identify the right keywords
To optimize the natural referencing of your website, you must select the right keywords to write your content. It is therefore essential to select words and phrases searched by your customers on Google. And not just use your technical vocabulary.
You must therefore identify the keywords typed by Internet users when they perform a Google search. And thus integrate them into the writing of the contents of your web pages.
Every important keyword = one page on your website
Once you’ve identified multiple keywords around your business, you’ll need to create web pages around each important keyword.
You must therefore prioritize your keywords, selecting the keywords deemed most important to describe your business. These are often keywords to describe your products, your services, your services.
Write the map of your website
Before you tackle content writing, you need to imagine and write the outline of your website. The idea is to organize your different web pages, to prioritize your content. The map of your website allows you to organize the pages of your website according to sections.
A well-thought-out plan for your website will allow you to optimize the navigation of Internet users. Visitors will then know exactly which pages to head to search for the content they are interested in and will be able to easily navigate from page to page.
Write rich content
Rich content is quality content, superior to that of your competitors, that demonstrates your expertise. To write rich content, you must therefore go into detail by developing your ideas, and bring a maximum of information on your subject. You must also develop the semantics of your web content, integrating all keywords related to the lexical field of your topic.
Of course, your content will be rich if it is updated, with recent information. By writing rich content, you will arouse the interest of Internet users who will read your content to the end, rather than leaving your website.
Optimize your tags TITLE of your web pages: TITLE
Meta title tags on your web pages are the titles that appear in Google’s search results when you perform a search. The title tags on your web pages should contain the main keyword or phrase on which you want to optimize your content. Preferably at the beginning of the title.
The title tag of your page should be designed for the consumer and make them want to click on the link to access the content of your website. It must therefore inform about the content of your web page. Limit the size of your title tag to 60 characters so that it is not cut on Google.
Write meta descriptions that make you want to click on your site
Like the title tag, the meta-description tag appears in Search results on Google, below the title tag. This is a more detailed description of the content of your web page. It is therefore essential to take care of it to make Internet users want to click on the link of your page and go to your website.
You must therefore write a short paragraph indicating what your content is about, in a simple, clear, and precise way. By encouraging Internet users to click, thanks to action verbs. And by showing that your content, your products, and your services meet their search. Limit the size of your meta-description tag to 160 characters.
Avoid spelling and grammar mistakes as much as possible
Google does not appreciate spelling and grammar mistakes and penalizes websites that contain a lot of them. This can harm the natural referencing of your website. You must have your website proofread by one or more people.
Optimize the hierarchy of your titles: H1 / H2 tags etc. which are the section titles
Search engines pay great attention to the structuring of your content. You must therefore integrate h1, h2, etc. tags to organize the content of your web pages. The h1 to h6 tags are the titles of the different sections of your web page. They are the ones who will introduce the different points concerning the main subject of your content.
You must therefore write the h1, h2, h3, etc. tags carefully, incorporating keywords. These tags help highlight the most important ideas in your topic. But also to better understand your content.
Sign up and enable Google Analytics on your site
Google Analytics is a free tool for analyzing the performance of your website. It will give you important information about your website traffic. You will learn more about the behavior of visitors to your site. Such as identifying the words and phrases used by internet users to visit your website.
This will also allow you to know the sources of traffic on your website: how did the visitors to my website arrive? Or the most efficient web pages, the most consulted and read. All these statistics will allow you to make decisions to improve your website. And in particular, increase the number of your visitor’s thanks to Google Analytics. And therefore optimize it’s natural referencing to make it more effective.
Check the “ALT” attributes on your images
ALT attributes on your website images are very important to search engines like Google. Indeed, these tags allow you to describe your image, which allows Google to interpret your image. Because it is not possible for search engines to read images, they only read textual content. It also allows the visually impaired to access your images, thanks to a voice transcription.
You must therefore check that the ALT attributes of your images are all correctly filled in. If necessary, you must write them by describing your image in 3 to 5 words. With a well-informed ALT attribute, these can appear on search engines and thus improve the visibility of your website.
Fix broken links in your website
Broken links are dead links that redirect to a 404 page, due to an input error, URL change, deletion, or inaccessibility of the page. These broken links on your website are bad for your SEO. Indeed, if a user clicks on a broken link and cannot access the content that interests him, he will be frustrated.
They are also bad for the robots used by search engines, which will leave your website because they will not be able to navigate properly. You must therefore identify these potential broken links and correct them through temporary or permanent redirects, from the old address to the new one.
Install an SSL certificate on your website: HTTPS
Search engines promote security on websites. It is therefore essential today to install an SSL certificate on your website to secure it.
An HTTPS website offers security guarantees to Internet users, on the management of their data. This HTTPS protocol assures visitors to a website that their connection data and bank details cannot be disclosed or intercepted by a third party.
Create content to keep people on your site for as long as possible
A website with optimized natural referencing is a site on which Internet users spend time. So you need to create interesting content for your visitors. Both rich and easy to understand, your content must arouse the interest of the user so that he reads it as a whole.
Decrease the bounce rate: the number of user visits to a single page
The bounce rate is the percentage of visitors who leave your website after visiting a single page. This may mean that he did not find the information he was looking for. The goal is therefore to reduce this bounce rate, by encouraging Internet users to stay as long as possible on your website and navigate from page to page.
A decent bounce rate averages 30%. You must therefore work on the content of your web pages so that they arouse the interest of Internet users. And so that your visitors want to stay on your website and visit different web pages.
Book a domain name as soon as possible and for several years
To optimize the natural referencing of your website, remember to reserve a domain name. Your domain name must be easily remembered so that your visitors can easily find your website.
The idea is to reserve your domain name for several years. Google will favor a website that has been established for a long time or that plans to be. Indeed, the history of a website is important for search engines.
Register your site in Google Search Console
To improve the SEO of your website, you can use the free Google Search Console tool. It is an online tool to measure the performance of your website.
Google Search Console will give you insights into your website’s search traffic, including the words and phrases visitors use to find your website. This can allow you to optimize your keywords. You will also have indications of the problems of your website so that you can correct them quickly.
